Project Portfolio

I applied several essential SEO skills to this article. First, keyword research including high-value terms like “common mistakes,” “contractors,” and “commercial doors,” aligning with contractor-specific search intent. I used well-structured headers (H2s for each section) that help both readability and keyword relevance. I also employed internal linking, guiding readers to related resources like “Ensuring Safety With Fire-Rated Doors” to boost site structure. I also applied technical SEO best practices such as mobile responsiveness, fast-loading images, and schema markup. 

Writing this article required a combination of technical knowledge, industry insight, and marketing skill. It drew on an understanding of California’s wildfire risks as well as knowledge siding materials. I focused on the non-combustible, durable properties of James Hardie fiber-cement products. To build credibility, I referenced Custom Exteriors’ 28+ years of local experience and its status as a James Hardie Preferred Contractor, establishing authority and trust. Finally, I incorporated SEO-driven structure, persuasive messaging, and a strong call to action.

For this consulting services webpage on Fire Technology Solutions, I applied SEO strategies to boost visibility and attract qualified traffic. The page features a keyword-rich title and URL structure, along with long-tail terms like “fire protection consulting” and “fire code compliance consulting” to capture high-intent searches. Internal links connect to related services such as engineering and inspections, strengthening site architecture and crawlability. Optimized headings and descriptive alt text improve indexing, while local SEO elements—like Southern California service areas and embedded contact details—help the page rank for region-specific searches, making it more discoverable to contractors and property managers.

The Key SEO skills I applied for this article include in-depth keyword research to target terms like “California home loan process” and “mortgage tips,” along with optimized on-page elements such as keyword-rich headers, a compelling meta description, and strategic keyword placement throughout the content. The surfing analogy enhances readability and keeps users engaged, while clear formatting, internal linking to related resources, and a strong call to action support both user experience and conversion goals. This article demonstrates how creativity and thoughtful SEO integration can elevate a content strategy and improve organic reach.  

For this article I used on-page and technical SEO tactics to enhance its reach and relevance. The title and headers are optimized with high-value long-tail phrases like “outdoor living trends” and “California 2025,” aligning with homeowner and real estate search intent in that region. I structured the content to show trend sections and  improve user engagement. For the images I included alt text referencing to improve image search visibility. I incorporated internal linking to support site architecture and improve SEO results. I also focused on California-specific outdoor living needs to connect directly with regional search traffic. 

With this website page I created a strategic local SEO asset designed to attract customers across Southern California. Its URL and page title are designed to directly match service-oriented queries (“Areas We Serve,” “commercial door Southern California”), to help it rank for region-specific searches. I included localized keyword targeting to improve its relevance for local search intent. I also embedded a business location map to boost credibility and used internal linking to connect to services, industries served, and the "For Contractors" page. I used brief descriptive text for each region to keep the copy concise and easy to scan.

Major: Political Science         Minor: Business Administration

 Excel with Copilot Certification shows that I've learned to combine core Excel skills with intelligent AI prompts to analyze, visualize, and automate data tasks. This skill set allows me to work faster, smarter, and more strategically. 

 The Microsoft Generative AI Productivity certification taught me to integrate AI into daily workflows effectively—using everything from prompt engineering and content creation to data analysis and collaborative productivity. These tools help me to improve creativity, efficiency, and decision-making . 

The Meta Certified Digital Marketing Associate is a credential awarded by Meta (formerly Facebook) to professionals who demonstrate foundational proficiency in running digital marketing campaigns across its platforms—namely Facebook, Instagram, Messenger, and related tools. This certification validates that the holder possesses essential skills to create, manage, and analyze ad campaigns via Meta’s tools.